In Company of One, Paul Jarvis presents a refreshing take on entrepreneurship, arguing that bigger is not always better. While much of the business world is obsessed with growth, scaling, and expansion, Jarvis flips this narrative on its head. He encourages solopreneurs and small business owners to reconsider the typical growth-at-all-costs mindset in favor of building a business that is manageable, profitable, and aligned with personal values. The core idea of Company of One is simple: rather than focusing on scaling up, entrepreneurs can find greater success and satisfaction by staying small. Jarvis explores the benefits of maintaining a small business, such as increased control, flexibility, and the ability to directly impact the customer experience. He argues that in today’s world, businesses can be highly profitable without the need for large teams, overhead costs, or complex management structures.